The landscape of business and marketing has changed over the last 20 years. It's become increasingly difficult for honest, hard working business owners to stay ahead in the marketplace and compete on more than just price. Too many business owners get caught up this trap, when what they should be competing on is real value. With all the new competition cropping up each and every day, it's created what we call "noise" out in the marketplace.
That is, everyone is "pitching" the same things and no one can tell which companies (and the products or services they sell) are any better, or different, or any worse than any of the others. Everyone is spewing out the same things, like:
·We're more experienced!
·We've got the largest selection!
·We've got the largest staff!
·We're the "experts"!
·We've been in business since 1431 B.C.!
Do these sound familiar? Are you saying some of these same things in your marketing, advertising, and sales material?Get out a copy of your yellow page ad, or one of your print ads, or how about the pieces you're putting together for your next trade show? Really study just exactly what it is you're saying.Now run these quick evaluations (what we call the hot seat evaluations) against the claims you make in your stuff.Does it pass?
·Who else can say that?
·Compared to what?
·How do you back that up?
·Well I would hope so?
If your marketing and advertising messages don't distinguish you from the competition.then your prospects can't either.
$140,000 Dollars Worth Of Added Business In A Single Afternoon After Implementing A Mailing Campaign That Cost A Total Of $678.00
The Situation: The client was an IT firm on the west coast that specialized in providing hacker free, email downtime free, and 100% Network Uptime Guarantees for all of their clients. They provided virtual security for their clients through one of their remote monitoring locations, and had a unique ability to discover and resolve any potential IT problems far in advance. This feature gave them the ability to guarantee 100% network uptime and hacker free networks to all of their clients.
The Objective: To plan was to target a few of the larger companies in Silicon Valley that our client had been targeting for months with zero results, and use the marketing equation to get an opportunity to implement a Free 264 Point Network Audit to uncover any potential problems within their network.
The Solution: Marketing Strategies Team had the client put together a knock down list of every single client that he thought would be a prime candidate for this Free Network and Security Audit, and developed a series of special postcards and email campaigns that specifically educated business owners and decision makers on how to eliminate every virus, every hacker, and any downtime - forever.
The Results: After implementing the direct mail and email campaigns that both interrupted and educated the business owners on how to protect themselves from viruses and downtime, our client closed two of the companies within a month of contacting them and added another quick $140,000 of business to his company in one afternoon. The total cost of implementing the email and mailing campaigns was about $678.00 and took a total of seven or eight hours over the phone in the period of a month to get all of the details collected and decide which companies were the best candidates.
$98,000 Dollars In Sales From A Postcard Campaign That Cost Just $421.00 For A Retail Blind Store.
The Situation: A retail store doing less than $400,000 dollars of sales annually struggles to find new clients. The client implemented marketing strategy after strategy promoted by expert after expert. After spending more than $15,000 in failed attempts to get a positive Return On Investment for the efforts - the client contacted Marketing Strategies Team.
The Objective: To acquire enough leads to make the 37% closing ratio on leads to make back the costs (net) of the campaign as well as make a profit. Not just a few dollars profit, but enough to pay for at least 2 more campaigns and pay the overhead for the company for the month.
The Solution:Marketing Strategies Team met with the client and created a series of 3 postcards. Each card hit on a new hot button and that the perspective custom blind buyer would have and then designed them using Marketing Strategies Team proprietary MYM styled design. In just 4 weeks from the project start date MST had created the campaign, designed the postcards, purchased a target list and implemented the campaign.
The Results: Postcards hit the mailboxes 5 weeks after the start date and immediately leads started coming in. Almost 45 leads were generated and $98,000 of business was closed almost immediately. A Further $121,000 of business was closed in the coming 30 days - making this campaign the single best marketing effort implemented to date.
FREE Website And Just $37.50 In Design Costs Keeps Curves Fitness Center From Closing It's Doors.
The Situation: A Curves fitness center has one of the worst locations known to man. Think of the the most hidden, back street with almost zero foot traffic in front of it and just 3 or 4 parking spaces and then put it on the second floor - and that is where this Curves fitness center is located. Bear also that the number 1 way any retail location supports itself is through foot traffic and word of mouth. The center was on the verge of closing due to declining numbers, even though it had a 98% satisfaction rating from it's over 195 active members. Problem is the center needs 215 active members to break even and 250 to make enough profit to be worth it.
The Objective: To increase membership to 250 and implement ways to passively increase those numbers using referral and Internet traffic. As Curves focuses on a female majority membership (they can't legally say for women only) the referral program and marketing strategy was based on hot buttons associated with women aged 30-55 who wanted a safe, friendly , friend filled atmosphere where they could get healthy and unwind.
The Solution: Marketing Strategies Team researched and found that Curves Corporate provides (for a small fee) a fully functioning website with all the trimmings. MST then implemented a few Internet strategies that immediately pushed significant targeted traffic to the site. As well as a simple referral program involving a free months membership and chalk full of powerful testimonials. Each referral letter was date and time stamped and included the headline "No Stinky, Sweaty Men".
The Results: In just 30 days , the implementation of Marketing Strategies team campaign based on the Monopolize Your Marketplace system, brought membership up to 217 with trends to boost to 245 in the next 60 days.
Monopolize Your Marketplace, MYM, Monopolize, Your Marketplace, Richard Harshaw, Advertising, Y2marketing, MYMonline, MYM, New Rules of Marketing, Marketing Strategies Team, Email List, brand builders, marketing agency, fulfillment, postcards advertising, small business marketing, small business growth, newsletter, business plan, marketing, professional, rules, consultant for y2marketing, Rich Media Marketing, Better Contractor Than You, Brochures On CD, Brochures On DVD, Contractor Marketing,
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Monopolize Your Marketplace, MYM, Monopolize, Your Marketplace, Richard Harshaw, Advertising, Y2marketing, MYMonline, MYM, New Rules of Marketing, Marketing Strategies Team, Email List, brand builders, marketing agency, fulfillment, postcards advertising, small business marketing, small business growth, newsletter, business plan, marketing professional, rules, consultant for y2marketing, Rich Media Marketing, Better Contractor Than You, Brochures On CD, Brochures On DVD, Contractor Marketing,