Skip to main content
#
marketingst
my account
site map
contact
cart
Home
MST Services
Examples
The Difference Between Strategic And Tactical
Marketing Case Studies
Marketing Quick Tips
Monopolize Your Marketplace
What Is A Brochure On CD?
Why A Brochure On CD/DVD
Rich Media Marketing Examples
Past Client Projects
RMM LeadershipTeam
Free Demo Disc Request
Rich Media Marketing Blog
Rich Media Marketing
Free Resources
Monopolize Your Marketplace Blog
Strategic Sales Prospecting
Monopolize Your Marketplace Blog  
Friday, October 31 2008
Marketing Equation Means Massive Sales.
Monopolize Your Marketplace With An Expert
Dallas, Texas -- Oct 31, 2008 --

For_Immediate_Release:

United States of America (Press Release) October 30, 2008 -- Nobody really gets this simple marketing truth: Marketing's job is to facilitate the prospect's decision making process and cause them to say "I would have to be an absolute fool to do business with anyone else but you..regardless of price." Once you achieve that " you have Monopolize Your Marketplace using a time tested Marketing Strategy.

Do your advertisements, brochures, websites, etc. do that? Fact is, 99% do not. Instead they are full of non-believable platitudinal back-patting that essentially says "We're great, we have low prices and quality service." I'm willing to bet that yours falls into this category. I can show you how to fix it so it does what the above paragraph says.
 

You're probably familiar with the saying, "If you want to know why John Smith buys what John Smith buys, you've got to see the world through John Smith's eyes." You've taken great pains to build a business that gives customers what they want. Problem is, most business people don't have the foggiest clue about the decision making processes that customers use when deciding how to solve their problems (in other words, how they choose a company to buy stuff from).

First you have to understand how John Smith???s brain works. Three quick concepts you need to know:

*Beta Mode: This is the hypnotic state of the brain that habitually performs tasks without any conscious thought. This is like when you drive to work and then realize that you didn't consciously see a thing along the way while driving! Scary thought! In marketing terms, this means people see and hear ads, but they don't consciously notice them. 

*Alpha Mode: This is the brain's active state of engagement. It's like when you drive to work in heavy thunderstorm and your hands are firmly gripped at 10 and 2 o'clock and your pupils are as big as dimes. In marketing terms, this is when a person consciously notices ads and is open to suggestions and solutions.

*Reticular Activator (RA): This is the part of your brain that's on the lookout 24/7 for things that are familiar and/or problematic. Have you ever bought a new car only to discover afterward that everyone else on the face of the planet earth has the exact same make, model, and color? This is because your new car is now familiar, and therefore embedded in your RA, which then easily picks the car out of any crowd.

Marketing???s first job, then, is to get the prospect to "snap" out of Beta and into Alpha. This is done by finding out what problems, frustrations, annoyances, etc. your prospects have and talking about those in your marketing (instead of talking about how great you are). These are the prospect's "HOT BUTTONS;" because they're familiar and/or problematic, they will register in their Reticular Activator and get them to "snap" from Beta to Alpha. Sound simple? It really is.

Once the prospect is snapped into Alpha mode, you're not done. Marketing's second job is to now get the prospect to do something to take the next action in the buying process. There are four stages in the "Marketing Equation:"

* Interrupt: This is getting the prospect to pay attention like we just discussed. This is accomplished by putting the HOT BUTTONS already in the prospect's brain into headlines that the RA can find and snap the prospect from Beta to Alpha. For instance, this ad has a headline based on your HOT BUTTON that your marketing sucks. The inflammatory word "sucks" was purposely used to make sure you noticed.

* Engage: Once the prospect is Interrupted, it's critical to get him Engaged. This is done by using a sub-headline that gives the reader the promise that information is forthcoming that will solve the problem that they were interrupted with. So if I put a headline about your marketing sucking, the next thing you read is (Read This Page 3 Times) which gives you the promise that the solution to your problem (sucky marketing) can be found by reading on. If you"re reading this now, it worked.

* Educate: Human nature dictates that people always want to make the best decision possible. They want to feel like they're in control. Once you've Interrupted and Engaged the prospect, you have to give information that allows them to logically understand how and why you solve that problem. Their problem (AKA their hot buttons) is the ITCH, the Educational information (what your company does to solve it) is the SCRATCH. Example: the info you're reading right now that's giving you the details of how to solve your marketing problem (we're scratching your marketing itch). This is not platitudinal "we're great" BS going on here. It is real info that you can mentally validate. You're saying, "Hey, this stuff might work."

* Offer: Now the prospect's been Interrupted based on problems that are important to him, been Engaged, by the promise of a solution and examined the Educational information that makes your solution real and believable. Last step for you is to give the prospect a low-risk way to take the next step in the sales process. This is done by offering a free marketing tool such as a report, brochure, seminar, audio, video or something to give even more Control information to allow the prospect to feel in Control of the Final Decision.

www.Marketingst.com -  P.O. Box 3767  Grapevine, Tx 76099
Phone - 817-484-6886 Fax - 817-767-9225

All Rights Reserved. Copyright 2003 - 2010.
May not be used or reproduced with out permission.

Marketing Strategies Team is the premier implementor of the
Monopolize Your Marketplace system

Posted by: Bryan J Bauman AT 04:00 pm   |  Permalink   |  0 Comments  |  Email
Thursday, October 16 2008
Everything You Think You Know About Marketing Could Be Wrong.
And MYM Expert From Marketing Strategies Team Can Help.
Dallas, Texas -- Oct 16, 2008 --


United States of America (Press Release) October 30, 2008 -- If you're a business owner, professional, or entrepreneur who's been following the advice of today's (and yesterdays) advertising "gurus", then chances are, in the end, you've never gotten the results you're looking for - instead, you've thrown money away on worthless ad campaigns, cheesy brochures, and goofy trinkets.

We'd like to show you a way to gain greater control of your marketing RESULTS and solve several of the main sales and marketing problems in today's crowded marketplace. We'd like show you how to... Separate Your Business From The Competition. Then Eliminate Them.

The gurus will tell you that you need to "get your name out there" ... "to build your brand". But unless you have millions (literally) to spend blasting your name all over creation, it'll never work. Whether your company relies on a sales force, advertising, or marketing (or a combination), you have to systematize your marketing so that it produces very predictable, extremely profitable results at every point of contact with your prospects. If you doubt these claims at all, ask yourself this question:
What has caused me to read this far?

The gurus will tell you that you need to "get your name out there" ... "to build your brand". But unless you have millions (literally) to spend blasting your name all over creation, it'll never work. Whether your company relies on a sales force, advertising, or marketing (or a combination), you have to systematize your marketing so that it produces very predictable, extremely profitable results at every point of contact with your prospects. If you doubt these claims at all, ask yourself this question:
What has caused me to read this far?

The answer: good marketing.

See, what used to work doesn't anymore. The time and era of the brand building or simple logo dropping is gone. Money wasted on advertising with a giant logo, company name and phone number is growing, and you can do better. The battle for customers has moved from a battle of the brands to a battle of education.

Consider this; you recently bought a car (recent being the last 10 years). Why did you choose the one you bought? Was it the cool emblem on the front? Was it the catchy commercial on TV? Was it the big corporate style ad you saw in ESPN or Cosmo?

I would be a dime to a dollar that none of what I just mentioned is the reason you bought the car you did. Wanna go double or nothing? Let me see if I can list 5 reasons you did buy that car, and if I don't get at least 3 of them you let me know and I will send you your dollar.


Reason 1 - Usability - How the car fills a need for you. If it's a truck it's the bed. If it's a mini van, it's the number of seats and cargo space in the back, if it's a coupe, it's the size and feel when driven.

Reason 2 - Perceived Durability/Lasting Usability - Things like Car And Driver rating, Resell value and what you have "heard" about how tough or long lasting it is.

Reason 3 - Misc Added Costs - Gas mileage, Insurance costs, maintenance costs and perceived repair costs are included in this category.

Reason 4 - Personal Edification - How the 'Vette looks, how the Lexus makes you feel when you show up to the meeting, How the SUV makes you feel safe or even how the Hybrid allows you to feel like you are doing something for the environment.

Reason 5 - PRICE - Of course how much the car or truck costs will play a part, but not nearly as much in most cases as how much you monthly payment will be.


Now, let me ask you, how many car manufactures discuss these 5 issues in every single advertisement? Okay, maybe that's asking to much, lets say it this way - how many talk in any amount of detail on even 2 of these concerns (called customer hot buttons) in even a single ad?

Well, I don't know the answer to that, but I can tell you that in the 5 large (+100 pages) magazines I just looked through, not 1 ad hit more than 1 hot button and even then it didn't discuss it in detail.
Every Single Piece Of Advertising Should Lead Prospects To Draw This Conclusion:
"I would Have To BE An Absolute Fool To Do Business With Anyone Else But You"

If your marketing and advertising doesn't lead your prospects to this conclusion then your wasting your money and your prospects time.

If you will spend just 45 minutes with me on a phone call, I can show you what your doing wrong, why and how you can fix it. I can show you the beginnings of how to
-
? Set the standard within your industry to ensure that prospects come to you FIRST.

? How to instantly communicate your selling advantages in compelling terms that your prospects immediately understand.

? How to win more of the customers more of the time by simply understanding what you bring to the table, and why it matters.

? How to eliminate price competition and compete on value instead so you don't get in a price war you can't win.

? Inspire your customers & clients to spread the word about your products and services to become raving fans - not just customers.

? Franchise your sales system and create extraordinary results from ordinary sales people by removing the ability for them to mess up.


If You Want More Business, Feel Like You Deserve More Then Simply Contact Me And Let Me Show You How You Can.
 

www.Marketingst.com -  P.O. Box 3767  Grapevine, Tx 76099
Phone - 817-484-6886 Fax - 817-767-9225

All Rights Reserved. Copyright 2003 - 2010.
May not be used or reproduced with out permission.

Marketing Strategies Team is the premier implementor of the
Monopolize Your Marketplace system.

Posted by: Bryan J Bauman AT 03:58 pm   |  Permalink   |  0 Comments  |  Email
Monopolize Your Marketplace, MYM, Monopolize, Your Marketplace, Richard Harshaw, Advertising,    Y2marketing, MYMonline, MYM, New Rules of Marketing, Marketing Strategies Team, Email List, brand builders, marketing agency, fulfillment, postcards advertising, small business marketing, small business growth, newsletter, business plan, marketing, professional, rules, consultant for y2marketing, Rich Media Marketing, Better Contractor Than You, Brochures On CD, Brochures On DVD, Contractor Marketing,

www.Marketingst.com

Marketing Strategies Team
Monopolize Your Marketplace Expert


P.O. Box 3767  Grapevine, Tx 76099
Phone - 817-484-6886
Fax - 817-767-9225



All Rights Reserved. Copyright 2003 - 2010.
May not be used or reproduced with out permission.

 

Monopolize Your Marketplace, MYM, Monopolize, Your Marketplace, Richard Harshaw, Advertising,    Y2marketing, MYMonline, MYM, New Rules of Marketing, Marketing Strategies Team, Email List, brand builders, marketing agency, fulfillment, postcards advertising, small business marketing, small business growth, newsletter, business plan, marketing professional, rules, consultant for y2marketing, Rich Media Marketing, Better Contractor Than You, Brochures On CD, Brochures On DVD, Contractor Marketing,

Site Powered By
    Marketing Strategies Team
    Online Website & eStore Builder