United States of America (Press Release) October 30, 2008 -- If you're a business owner, professional, or entrepreneur who's been following the advice of today's (and yesterdays) advertising "gurus", then chances are, in the end, you've never gotten the results you're looking for - instead, you've thrown money away on worthless ad campaigns, cheesy brochures, and goofy trinkets.

We'd like to show you a way to gain greater control of your marketing RESULTS and solve several of the main sales and marketing problems in today's crowded marketplace. We'd like show you how to... Separate Your Business From The Competition. Then Eliminate Them.

The gurus will tell you that you need to "get your name out there" ... "to build your brand". But unless you have millions (literally) to spend blasting your name all over creation, it'll never work. Whether your company relies on a sales force, advertising, or marketing (or a combination), you have to systematize your marketing so that it produces very predictable, extremely profitable results at every point of contact with your prospects. If you doubt these claims at all, ask yourself this question:
What has caused me to read this far?

The gurus will tell you that you need to "get your name out there" ... "to build your brand". But unless you have millions (literally) to spend blasting your name all over creation, it'll never work. Whether your company relies on a sales force, advertising, or marketing (or a combination), you have to systematize your marketing so that it produces very predictable, extremely profitable results at every point of contact with your prospects. If you doubt these claims at all, ask yourself this question:
What has caused me to read this far?

The answer: good marketing.

See, what used to work doesn't anymore. The time and era of the brand building or simple logo dropping is gone. Money wasted on advertising with a giant logo, company name and phone number is growing, and you can do better. The battle for customers has moved from a battle of the brands to a battle of education.

Consider this; you recently bought a car (recent being the last 10 years). Why did you choose the one you bought? Was it the cool emblem on the front? Was it the catchy commercial on TV? Was it the big corporate style ad you saw in ESPN or Cosmo?

I would be a dime to a dollar that none of what I just mentioned is the reason you bought the car you did. Wanna go double or nothing? Let me see if I can list 5 reasons you did buy that car, and if I don't get at least 3 of them you let me know and I will send you your dollar.


Reason 1 - Usability - How the car fills a need for you. If it's a truck it's the bed. If it's a mini van, it's the number of seats and cargo space in the back, if it's a coupe, it's the size and feel when driven.

Reason 2 - Perceived Durability/Lasting Usability - Things like Car And Driver rating, Resell value and what you have "heard" about how tough or long lasting it is.

Reason 3 - Misc Added Costs - Gas mileage, Insurance costs, maintenance costs and perceived repair costs are included in this category.

Reason 4 - Personal Edification - How the 'Vette looks, how the Lexus makes you feel when you show up to the meeting, How the SUV makes you feel safe or even how the Hybrid allows you to feel like you are doing something for the environment.

Reason 5 - PRICE - Of course how much the car or truck costs will play a part, but not nearly as much in most cases as how much you monthly payment will be.


Now, let me ask you, how many car manufactures discuss these 5 issues in every single advertisement? Okay, maybe that's asking to much, lets say it this way - how many talk in any amount of detail on even 2 of these concerns (called customer hot buttons) in even a single ad?

Well, I don't know the answer to that, but I can tell you that in the 5 large (+100 pages) magazines I just looked through, not 1 ad hit more than 1 hot button and even then it didn't discuss it in detail.
Every Single Piece Of Advertising Should Lead Prospects To Draw This Conclusion:
"I would Have To BE An Absolute Fool To Do Business With Anyone Else But You"

If your marketing and advertising doesn't lead your prospects to this conclusion then your wasting your money and your prospects time.

If you will spend just 45 minutes with me on a phone call, I can show you what your doing wrong, why and how you can fix it. I can show you the beginnings of how to
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? Set the standard within your industry to ensure that prospects come to you FIRST.

? How to instantly communicate your selling advantages in compelling terms that your prospects immediately understand.

? How to win more of the customers more of the time by simply understanding what you bring to the table, and why it matters.

? How to eliminate price competition and compete on value instead so you don't get in a price war you can't win.

? Inspire your customers & clients to spread the word about your products and services to become raving fans - not just customers.

? Franchise your sales system and create extraordinary results from ordinary sales people by removing the ability for them to mess up.


If You Want More Business, Feel Like You Deserve More Then Simply Contact Me And Let Me Show You How You Can.
 

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