Wednesday, September 30 2009
Monopolize Your Marketplace White Paper Intro -
I get calls nearly every day from business owners who want to learn more about marketing and how The Monopolize Your Marketplace marketing system works. Calls from business owners who are on bankruptcy's door and need to identify ways to get , as they call it, "huge sales real fast". Calls from business owners who are plateaued and haven't the first clue how to grab more market share. Calls from start ups, calls from business veterans. Calls from nearly every single scenario possible in business today.
And the first thing I ask them is always the same - Tell me what your doing in terms of Marketing and Advertising.
And the answers are usually some variation of the same thing - "Not alot, and what we are doing, isn't working like it used to".
I swear, if I live to be 800 years old and have 780 years of business experience under my belt I will never, repeat NEVER, understand how business owners could fathom that little or no constant marketing efforts will result in business growth and increased sales. How spending virtually nothing on trying to grow the business will ... well, Grow The Business. I will never understand how when a business owner achieves some success, he doesn't immediately start building the next success maker.
Even guys lucky enough to "step into" the perfect storm of a joint venture or money maker where they literally don't have to spend a dime on marketing, sales or lead generation (there are situations like that out there, i hear about them every month or so) - should be working on the next significant marketing innovative.
Rosser Reves once said "Only Two Things Make Money In Business , Marketing And Innovation".
So the question then becomes - what marketing? What innovations? Where can you learn how to do it or , where can you find someone to do it for you?
The answer is this - Here, now and US. I have just finished a series of short courses on marketing that I am going to cut up and spoon feed you via this email whitepapers. I call it Monopolize Your Marketplace Marketing Basics. It will be a 5 email short course on marketing, advertising and sales and I can definitively say say that each email will be packed full of real life, usable marketing strategies and low cost sales, marketing and advertising tactics that will double or triple
your bottom line ... IF YOU USE THEM CORRECTLY
