United States of America (Press Release
) October 29, 2008 -- Why Won't The Best TV Commercial Running Sell A Darn Thing?
If you are like me, you spend a fair amount of time in front of the TV. Yes, I know, nobody likes to admit it but I probably spend more than is considered healthy by some regulatory agency for an adult my age, but it's a vice. What can I say?
Now don't get my wrong, I don't spend hours a day, but rather a few chunks of 15-30 minutes. There are couple of must see's for me - ESPN news, CNN and embarrassingly enough a new sitcom called "Samantha Who". Now that you know that much of my TV watching habits pay attention - this is the important part.
See, no matter when I watch, what time of day or what program grabs my attention there is always a commercial that is like a warm ray of sunshine.
You may have seen it, it's the TIDE-To-GO commercial with the job applicant standing in front of the HR Manager or CEO explaining why he is a good fit for the job - while the stain on his shirt, just below his shoulder screams incoherently at him. (just remembering it now , made me want to watch it - I found it here
This commercial clearly is intended to be humorous and actually ran during the superbowl. It is a favorite of many - but let me ask you - did it ever occur to you that it parallels todays selling environment?
When your polished sales person or lead generator
actually does end up on the desk of decision maker, have you ever considered how many "Shouting Stains" are covering your message? These might include the perception of your company, the rise and fall of the economy, of course, any competitors and even how that decision maker is feeling that day.
3 Tips To Making Your Prospects Listen So You Can Actually
First, Have something good to say...Jim Rohn has made a career from saying..."Have something good to say, say it often, and say it well." Now, I certainly understand how difficult that short series of words can be - but I have only two words for you - DON't SKIMP. The simple fact of having a good, competitive product, talking about it consistently to the prospective target market and ensuring when you are speaking the message is right - simply can not be minimized. See, If you don't have anything good to say than it won't matter how you say it and how often...that means...your product or the service, or destination you are seeking to promote better be amazing. If it isn't - then focus on this first.
Second, Recognize how your PROSPECT's perceptions and expectations have changed from even just 1 year ago. Your prospects are saturated with marketing media
messages every day and in every way. Worse than that, with the economy experiencing mood swings daily - most businesses are overloaded with incoming media and solicitations.most respond better to information that is EASY to absorb and time efficient. Pretty pictures alone are not enough. Low prices are not enough. Huge discounts are no enough.
You must recognize PROSPECTS expect more than ever before from you. If you don't deliver, they will go elsewhere to find it, simple as that.
Third, Media rich content like Narration, Music, and sound effects provide a NEW dimension for your marketing. Paper marketing materials go from the left hand to the right hand to the trash can. I am convinced that as the world evolves, paper marketing materials alone will go the way of the floppy disk. Now, most of us have some sort of data storage, but it's handled by USB data drives - not floppy disks.
See, a narrator will deliver the best message about your product every time it is played...the narrator does not have a bad day or lack motivation...it is the SAME message every time that speaks to your prospects. Music and special effects add to the experience and enhance the entertainment value of the product. Remember, we are a nation of L-A-Z-Y communicators and we tend to want things presented to us. Missing this vital point will ensure
The Final Tip -
Prospects Buy When They See What You Sell As An Answer TO A Pain Or Problem - End Of Story.
If you want to sell more, if you want to smash your goals and really take your business or company to the next level - you must present you message in such a way that makes your prospects want to listen. Digital is the answer.
A digital sales tool like a Brochure On CD, which can give a perfect pitch every single time may not only mean the difference between you meeting your goals, but also staying afloat in these tough times.
If you have not HEARD or WATCHED a Brochures On CD product, we invite you to see an online demonstration at our website
, www.BrochuresOnCD.com. Of course, the Internet pictures
and sounds are not as good as the CD, you can order a FREE sample
for yourself by clicking on the "Request FREE Demonstration Disc" on the adjacent menu.
Today's marketplace is more cluttered than ever...competition is fierce. Perhaps even more significant...prospects are saturated with information and it is harder than ever to get their time and attention.
The Brochures On CD product is preferred 7 times better than print
...because it SPEAKS to your Prospects to help them understand what they need to know to make a good decision while it SHOWS off the details prospects need to see to make a good decision... in an entertaining format.
There is no better time than now to find out how you could benefit from this record-setting new tool.
Bryan Bauman, Executive Vice President
Brochures On CD